Amateurs are easy to spot...

They're the ones wearing buttons to the grocery store, pitching their work buddies on some new product or get-rich-quick scheme, and inviting people over to their homes for a "meeting".

Amateurs sell.

On the other hand, professionals, work smarter and they leverage their efforts through marketing.

Professionals market.

You see, "marketing" is king. If you don't believe me, let me prove it to you...

Let's say that you have the chance to market what you think is the best new product in the world, so you have the company ship $20,000 of it to your front door.

Well guess what...

It's just going to sit there. You ever hear those crazy stories about Amway guys who had garages full of bursting at the seams with boxes of products? Well that happens because products don't sell themselves. Marketing does.

The entire marketing process can be summed up in three simple steps...

Step #1: Build a prospect list. This is a list of the people who respond to your advertisements, signaling to you that they have in interest in what you offer.

(By the way, NEVER waste your time trying to "convince" people that they need what you have).

Step #2: Build a relationship with your list. People buy from those they like, respect, and trust, and it's no different here. The best way to do that is to offer true, honest value.

Step #3: Market to your list. This is when you market products and services that will help the people on your list get what they want. Remember, this isn't about you making money. It's about you serving others.

So those are the three primary steps to building a successful and profitable home business.

Now here's the nice part... You can completely automate this process!

The biggest mistake newbies make is that they fail to leverage the power of marketing and advertising. Can you believe that some spend hours a day putting signs on street corners and dropping business cards in parking lots?

On the other hand, successful business owners in this industry (like us), utilize online and offline advertising methods like pay-per-click, ezine advertising, and postcards.

24 hours per day, 7 days a week, my little army of ads is out there doing all of the prospecting work for me. I don't bug my friends and family members. I don't hand out business cards, and I don't waste my time calling low quality leads from lead vendors.

These tools ensure that my team and I always have a long line of people literally contacting us on a daily basis about the CarbonCopy PRO business.

In fact, we don't even talk to our prospects until they submit an application!

Now setting up these marketing pieces can involve a pretty big learning curve, but fortunately you won't have to go through that because some of the best marketers in the world are in CarbonCopy PRO, and we've done all of the leg-work for you.

In fact, you'll be able to start using the exact same marketing tools I do the very same day that you turn the key and rev the engine on your new CarbonCopy PRO business!

Now when it comes to advertising, it's very important that you match your message to the person. You'll find that just about every other company out there only offers one or two "one-piece-fits-all" marketing tools that are designed for a general audience.

That's amateur hour.

At CarbonCopy PRO, we have different marketing tools which are suited to different types of people so the effectiveness of your marketing efforts are MAXIMIZED.

For example, The Coffee House Letter is designed to target one specific group of people: Current home business owners who are over-worked and under-paid, pitching vitamins for an MLM program.

Ironically, the vast majority of people in the home business industry fall into this category which means that advertising your site online is extremely effective. You'll be able to generate 5-20, incredibly strong leads per day following the simple instructions we provide on our team's training website and message board.

What if you have trouble?...

That's what I'm here for... plus, you'll have access to our CarbonCopy PRO training forum, where you can post your questions 24/7 and our top producers will eagerly answer your questions.

Now what's better than that?

You see, we're not really selling CarbonCopy PRO, we're selling a solution to people's problems.

Let me explain...

"People don't buy a drill because they want a drill. They buy a drill because they want a hole."

Well a home business is no different. People don't WANT a home business, they want the BENEFITS that come with a home business like time freedom and a larger income.

None of our marketing pages or ads actually talk about the CarbonCopy products.

That's intentional because people don't care about the company. They care about the benefits that CarbonCopy PRO can provide them.

There's a big difference between the two.

Anytime you see someone advertising an actual company or product, you're looking at someone who has no idea how to market, and you can bet they're losing tons of money on thanks to their poor marketing tactics.

So there are my words of wisdom for you today. Until tomorrow...

Coming up next  -Offline to Online Advertising: "How To Unlock The Secrets Behind Direct Mail Marketing."